It is usually financially prudent to do so, because low participation is an uneconomic use of the centre's resources, when a comparatively small investment in marketing can produce a large financial return, through increased active, volunteer and attendance participation. However, when the number of adult teams playing at the ice centre is quite small, ice centres get involved to help market the programs. Sometimes it makes more sense to allow others to operate the leagues and rent the ice. In terms of sports, most adult hockey leagues in the US start after 9.00 pm, and they are not necessarily more profitable if operated by the ice rink. The single, most-effective method to increase public skating admissions is to promote group outings and field trips, fundraisers and parties. Most twin-sheet centres attract 15,000 to 20,000 public skaters in a year, depending on the size of their service catchment. They actively market their facility to new and potential customers in and outside their immediate service area. Most commercial rinks in America offer a wide variety of their own programs and they do not rely only on ice rental as their main source of revenue. If they are commercial rinks, they have paid for their plant and building and are free of monthly debt service. Ice rates can be one-quarter that, particulalrly in Canada, but they are usually public-sector rinks that expect to operate at big financial losses because they are funded by taxpayers. Most privately-held and operated ice rinks in the market there charge about $200 270 per hour for ice. In the US, most twin-sheet ice rinks have ice bookings well past midnight, at least 5 nights per week. Normally, this ice time should be in high demand, and it should be utilized 90 100 percent during the winter months. Whichever way they go, the utilization of prime time is crucial to their financial performance (3 10 pm, Mon Fri and 7 am 10 pm, Sat Sun). It depends upon their financial objectives and circumstances. Or they can operate their own sports and recreation programs, such as ISA's Aussie Skate. Melbourne Ice Academy Economics Introduction
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